Cookie Policy

Last Updated: June 27, 2026

1. Introduction

Welcome to Chopt's Cookie Policy. This document is designed to help you understand what cookies are, how we use them on our website choptnow.digital, and the choices you have regarding their use. As a food business operating in the United States, we are committed to transparency and compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection.

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, deliver relevant content and advertisements, and improve our online food ordering services. This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we collect, use, and protect your information.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to provide a better and more personalized user experience, and to gather information about how visitors interact with websites.

When you visit choptnow.digital, our web server sends a cookie to your browser, which stores it on your device. Each time you return to our website, your browser sends the cookie back to our server, allowing us to recognize you and remember your preferences or actions over time.

Cookies do not typically contain information that personally identifies you, but personal data that we store about you may be linked to the information stored in and obtained from cookies. Cookies are not programs and cannot carry viruses or install malware on your device.

2.1 How Cookies Work

When you access our website for the first time, a small data file (the cookie) is downloaded and stored on your device. This file contains a unique identifier that allows our website to recognize your browser. The next time you visit our website, the cookie is sent back to us so we can recall your preferences and tailor your experience accordingly.

Cookies are set either by us (first-party cookies) or by third-party service providers whose services we integrate into our website (third-party cookies). First-party cookies are primarily used to enable core website functionality, while third-party cookies are often used for analytics and advertising purposes.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that allow us to track whether you have visited a particular page or opened an email.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • Session Storage: Temporary data storage that is cleared when you close your browser tab or window.
  • JavaScript Tags: Small pieces of code embedded in our website that collect information about how you use our services.

3. Types of Cookies We Use

We use different types of cookies for different purposes. Below is a detailed explanation of each category of cookie we deploy on choptnow.digital.

3.1 Essential (Strictly Necessary) Cookies

Essential cookies are absolutely necessary for our website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, the website cannot function correctly, and services you have requested — such as online food ordering or account access — cannot be provided.

These cookies do not collect any information about you that could be used for marketing purposes, and they cannot be switched off in our systems. They are usually set in response to actions you take, such as logging into your account, adding items to your cart, or filling out forms.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits and traffic sources so we can measure and improve the performance of our website. These cookies help us know which pages are the most and least popular and see how visitors navigate around the site.

We use Google Analytics, a web analytics service provided by Google LLC, to collect data about how our website is used. Google Analytics uses cookies to generate statistical and other information about website use. The information generated by these cookies is transmitted to Google's servers and is used to compile reports on website activity. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

3.3 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies allow us to remember choices you make (such as your preferred language, region, or dietary preferences for food ordering) and provide enhanced, more personal features.

If you do not allow these cookies, some or all of these services may not function properly, and your browsing experience may be less personalized.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with the website operator's permission.

We use Google Ads and may use other advertising platforms to promote our food services. These platforms use cookies to track conversions and enable us to show relevant ads to people who have previously visited our website (remarketing). We may also use Facebook Pixel and other social media advertising tools.

Under the CCPA/CPRA, the use of advertising and targeting cookies may constitute a "sale" or "sharing" of personal information. California residents have the right to opt out of such activities. Please see Section 7 of this policy for information on how to exercise your rights.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies we use on choptnow.digital, including their purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how you use the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how you use the website. Used to distinguish users on a shorter-term basis. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks ad conversions. Advertising 90 days
_fbp Facebook/Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 90 days
session_id choptnow.digital Maintains your session state across page requests. Required for the website to function correctly, including the food ordering cart. Essential Session
cart_token choptnow.digital Maintains items stored in your food ordering cart so they are not lost when you navigate between pages. Essential 7 days
user_preferences choptnow.digital Stores your website preferences such as dietary filters, location settings, and display preferences for food menu browsing. Functional 1 year
cookie_consent choptnow.digital Stores your cookie consent preferences so we do not need to ask for your consent on every visit. Essential 1 year
auth_token choptnow.digital Keeps you logged into your Chopt account so you do not have to sign in on every visit. Functional 30 days
_ga_[ID] Google Analytics 4 Used to persist session state and track user behavior across sessions for Google Analytics 4 reporting. Analytics 2 years
IDE Google DoubleClick Used by Google DoubleClick to register and report user actions after viewing or clicking one of the advertiser's ads. Advertising 1 year

Note: The above table is not exhaustive. Third-party providers may update their cookies without prior notice to us. We will endeavor to keep this table as current as possible.

5. Third-Party Cookies and Services

Our website integrates services from various third parties who may set their own cookies on your device. We do not control these third-party cookies and their use is governed by the respective third party's privacy and cookie policies. The main third-party services we use include:

5.1 Google LLC

We use multiple Google services, including Google Analytics and Google Ads. Google may use the data collected through these services to personalize ads in its own advertising network. You can learn more about how Google uses data by visiting Google's Privacy Policy.

5.2 Meta Platforms, Inc. (Facebook)

We may use the Facebook Pixel to measure the effectiveness of our advertising campaigns and to build audiences for remarketing. Meta's use of cookies is governed by Meta's Privacy Policy.

5.3 Other Third-Party Integrations

We may also integrate third-party services such as payment processors, customer support platforms, and social media sharing tools, each of which may set their own cookies. We encourage you to review the privacy policies of any third-party services you interact with through our website.

6. How to Manage and Disable Cookies

You have several options to manage your cookie preferences. Please note that restricting or disabling certain cookies may impact your experience on our website, including the ability to place food orders or access your account.

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. The following links provide instructions for managing cookies in the most popular browsers:

Please note that instructions may vary depending on the version of your browser. Refer to your browser's help documentation for the most up-to-date instructions.

6.2 Our Cookie Consent Tool

When you first visit choptnow.digital, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

6.3 Opt-Out Tools for Third-Party Cookies

You can opt out of specific third-party cookies using the tools provided by those third parties:

7. Your Privacy Rights Under U.S. Law

As a business operating in the United States, we comply with applicable federal and state privacy laws. If you are a California resident, the CCPA/CPRA grants you specific rights regarding your personal information:

  • Right to Know: You have the right to request information about the personal data we collect, use, disclose, and sell or share through cookies.
  • Right to Delete: You have the right to request deletion of personal information we have collected from you.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. Our use of advertising and targeting cookies may constitute "sharing" under the CPRA. To opt out, please use the cookie settings tool on our website or click the "Do Not Sell or Share My Personal Information" link in our website footer.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 9 of this policy.

8. Impact of Disabling Cookies

While you have the right to manage and restrict the use of cookies, please be aware that doing so may affect your experience on choptnow.digital. The following describes the potential impact of disabling each category of cookie:

Cookie Type Impact of Disabling
Essential Cookies The website may not function correctly. You may be unable to add items to your cart, complete food orders, log into your account, or access secure areas of the website. We strongly recommend keeping these cookies enabled.
Analytics Cookies We will not be able to track your visit or gather data about how you use our website. This means we may have less information available to improve the performance and user experience of our site. Your browsing experience will not be directly affected.
Functional Cookies Personalized features may not work properly. Your saved preferences such as dietary filters, location, and display settings may not be remembered between visits, requiring you to re-enter them each time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads repeatedly, as frequency capping will not function without these cookies.

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, our website does not currently respond to DNT browser signals. However, you can use the cookie management options described in Section 6 to control tracking on our website.

10. Children's Privacy

Our website and food ordering services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through cookies or any other means. If you believe that we have inadvertently collected personal information from a child under 13, please contact us immediately using the details in Section 11, and we will take steps to delete such information.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in technology, or changes in applicable law. We will post any updates to this page with a revised "Last Updated" date at the top of the policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Where changes are material, we may also notify you by displaying a prominent notice on our website or sending a notification to the email address associated with your account, if applicable.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar tracking technologies, please do not hesitate to contact us using any of the following methods:

Chopt — Contact Information

We will endeavor to respond to all inquiries within 30 days of receipt. If you are a California resident exercising your rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law.